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No doubt, Instagram is one of the most popular social media platforms in the world. With more than a billion users around the world, it is the most preferred platform. When it first came out, it didn't offer many features more than Snapchat. Yet, in time, Instagram came up with creative ideas and features. That is why Facebook bought Instagram in 2012. Probably they saw the bright future of the app and bought it. Since then, Instagram is rapidly growing with more and more features.
Anyway, features play a big role in the popularity of Instagram, but one reason is that it is very user-friendly. Instagram developed so much in recent years that people have started to become famous on the app. That is why buying Instagram followers became a thing.
Just like on other platforms, the quantity of your followers matters on Instagram. Of course, there are many ways to get more followers. Many websites and blogs have explained how to get more followers on the app. Although these ways are not wrong, they are quite challenging and takes time. That is why people consider buying followers would be easier to achieve success.